What is TikTok and why should businesses start an account?

TikTok is one of the fastest-growing social media platforms currently. It allows users to post short videos, mostly lip-sync, and to follow current trends. Videos can range from 1 to 60 seconds, but 15-second videos are currently the most popular. Creativity is the most important aspect of your TikTok posts to gain followers. Your posts don’t have to be visually ascetic like on Instagram or other popular venues. There are really no boundaries or guidelines to try and maintain to gain more followers. Trust, everyone has an equal chance to increase their followers.

Posts are typically funny and short, which are perfect for the attention spans of today’s audience. And advertising seems to be very minimal which is a benefit for both the poster and the viewer. If you post regularly, it can have a great benefit for your business, without having to pay additional fees for advertising. People can easily like, share and comment on your posts linking to any of their social media accounts. Likewise, linking your TikTok posts with your other social media accounts is super easy.

Posts on TikTok definitely don’t have to be perfect. In fact, imperfection is trending and it’s one of the reasons that TikTok is booming right now. It really is a creative outlet for creative people. It’s all about having fun with your posts instead of the other standard curated platforms.

TikTok also has options to set up your account a business account so you can see analytics which is extremely useful in customizing your marketing strategy to your target market. And because tact posts are so short, it is easily transferrable to instagram, facebook or twitter accounts.

Since beginning, many businesses don’t yet have accounts on TikTok. So, to have a a business account with regular posting gives you a head start and is very smart. Current businesses using TikTok include Chipotle, Guess, NBC and several others that are primarily marketing to Gen Z. In fact, most of the users currently on TikTok are GenZ so this is a very effective platform if that is your target audience.

Start your TikTok account today by clicking here: www.tiktok.com